How Beckett’s Irish Bar Jumped Google Rankings in 21 Days With OffYourPlate
- AWOL Pete
- Jan 29
- 2 min read
Beckett’s Irish Bar is one of Budapest’s longest-running Irish pubs, but online it didn’t reflect that. Their Google listing was pointing people to social pages instead of a proper website — which meant Google had very little to crawl, understand, or rank.
After launching a hospitality website built by AWOL’s Off Your Plate (OYP), the bar started moving quickly up Googles rankings.
Results after 21 days:
The Starting Point: Social Links Don’t Build Rankings
Before OYP, Beckett’s setup was simple:
Google listing → social platform link
No crawlable pages Google could understand
No structure around Irish pub searches
No owned asset building authority over time
This is common for bars and restaurants, but it caps how high you can climb.
The Change: A Website Built for Hospitality Searches
We built and launched a fully managed Off Your Plate website for Beckett’s:
The goal wasn’t “a nicer link than Instagram”. It was a site designed around how people actually search for pubs in Budapest — with pages, content, and structure that Google can read.
Key upgrades included:
Mobile-first layout (most searches happen on phones)
Clear Irish pub keyword targeting
Proper local SEO structure (clean headings + internal links)
Fast loading speeds and correct indexing
Schema setup so Google understands the venue
Want to see what OYP sites are built to do?
Results After 21 Days
In the first three weeks:
The biggest shift was where the traffic went. Instead of sending people to directories or social platforms, more searches started landing on Beckett’s own site — where they control the customer journey.
Why This Worked (And Why Instagram Didn’t)
Instagram is great for regulars and posts — but it isn’t built for search rankings.
A website gives Google:
crawlable pages
clear topics and relevance
consistent signals over time
a place for rankings to compound
That’s why swapping the Google listing link to a real site made a difference.
Live example:
What This Means for Hospitality Owners
If your Google listing links to Instagram, Facebook, or a directory page, you’re usually limiting how far you can rank.
Beckett’s proves you don’t need months of effort or a big budget to start moving — you just need the right website, built for hospitality, and managed properly.
Learn more about OYP here:
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