Apple News: AWOL’s Algorithm Rebellion Gains Traction
- AWOL Pete
- Oct 20
- 2 min read
When you’re trying to change an industry as big and stubborn as hospitality tech, it’s not every day you get noticed.
But last week, AWOL did.
We’re proud (and a bit fired up) to be featured in Grit Daily’s latest article,
Even better — the story’s now live on Apple News, and we’ve got a key meeting lined up this Thursday that could push this rebellion even further.
This moment means more than just press — it’s proof that the industry is finally paying attention.
Why This Feature Matters
For years, small hospitality businesses have been trapped in an unfair system.Big tech decides who gets seen. Fake reviews decide who gets trusted. And cafés, bars, and restaurants pay through the nose just to reach customers who might never show up.
That’s exactly what the Grit Daily piece highlighted:
“AWOL rejects manipulation by big advertising platforms,” says Peter Roscoe, AWOL’s founder. “We insist on verified reviews only.”
Our mission isn’t about gaming algorithms — it’s about giving control back to real people.
A Punk Approach to Tech
Grit Daily called us “punk tech” — and they’re right.
We’re not playing nice with the status quo.
While TripAdvisor and Google Maps recycle the same “Top 10” lists for everyone, AWOL builds something personal — your own taste map.
Prefer Guinness to wine? Vegan tacos over steak?AWOL learns what you actually like, then shows venues that fit you, not whoever bought the biggest ad.
That’s not rebellious — it’s just honest.
Why Independent Venues Should Care
For small businesses, this article isn’t just good news for us — it’s good news for you.
It shows that media and investors are finally seeing what we’ve been shouting for years:Independent cafés, bars, and restaurants deserve better.
Grit Daily spotlighted that AWOL has already onboarded 22,000 venues and 2,000 organic users without a single paid ad.That’s the power of trust, word-of-mouth, and verified experience.
No fake stars. No pay-to-play. No nonsense.
A Growing Movement
With this week’s Apple News mention and Thursday’s meeting, we’re doubling down.AWOL’s expansion into the US, UK, and across Europe isn’t a dream — it’s happening.
The next phase will bring:
Real-time menu updates (no more out-of-date dishes or “call to confirm”).
Local guide partnerships to highlight hidden gems.
Bigger reach for verified voices, not fake five-stars.
Our rebellion is catching fire — and the industry knows it.
The Vibe
We’ve always said AWOL isn’t just another app — it’s a movement.Seeing that message echoed by Grit Daily and shared across Apple News shows how much people want change.
This week is a win for every independent venue that’s ever felt buried by the system.
Wrap-Up
AWOL’s feature in Grit Daily isn’t just press. It’s a sign that small businesses are finally being heard.We’re proud, grateful, and — in true punk fashion — nowhere near done.
👉 Read the full article on
and catch our follow-up on YouTube this Friday as we break it down and share what’s next.
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